It also has a big impact on how leads and customers perceive your brand, products, services, and business. And they help your words carry more weight and communicate more clearly.Ī good font pairing can make the difference between an easy conversion or a web visitor that leaves because they can’t read the copy or the page loads too slowly. We’re here to help you avoid that mistake.įonts matter. But one aspect that often gets overlooked is fonts. When you’re designing a website or landing page there’s a lot to consider-images, colors, and a logo are just a few of the elements that play a big role in the look and feel of your page. Editor’s note: This post was originally written in 2021 and, while the best practices remain as relevant as ever, the article has been updated with a new list of the best Google Font pairings that better represent the latest design trends.
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